Beautiful magazine launched in 2010 and we are the first mainstream UK women’s magazine dedicated to body diversity and building self-esteem. Our glossy print issues were sold in Tesco stores and Arcadia Group shops UK wide.
We are change.
In a reversal of the balance of power, instead of the media controlling us, we are starting to direct the media. Discovering how good it is to feel empowered rather than controlled, we’re choosing our entertainment and influences to fit in with our own ideals.
We are still consumers with a desire to shop. We want to make the most of ourselves and to feel and look amazing. As long as it’s our own idea of amazing. We refuse to be constantly fed information with the subtle (or not so subtle) message that we’re ugly if we don’t eradicate every natural curve, every line or wrinkle or spend all our waking hours on physical self ‘improvement’. We’ve got better things to do with our time.
Women are turning away from media that destroy self-esteem and are becoming loyal to brands that don’t patronize or apply pressure or tell us that we need to be fixed.
Studies show that the more negatively you see yourself and your world, the less likely you are to take care of your physical and mental health.
When we first started out in 2010, we were the only magazine dedicated to putting your wellbeing first. Women have the power to choose media that supports our mental and physical health. Choose Beautiful magazine. Choose yourself.